QUANTITATIVE RESEARCHER
MEDIA ANALYST
MEDIA EFFECTS SCHOLAR
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Welcome to my site!
I am a detail-oriented quantitative researcher and media analyst with 8+ years of experience in implementing research and translating results for a range of audiences, and currently an assistant professor in the Department of Communication Studies at University of Alabama at Birmingham (UAB). My work aims to improve the communication between organizations and their publics, with a focus on how mobile devices, social media, visual cues, and emotional appeals increase user engagement with the messages published by these organizations. |
