DOES SCREEN SIZE MATTER?Mobile access to the Internet is changing the way today's readers and consumers retain and engage with information, yet we know little about the effects of this shift on news consumption. Specifically, is attention to information the same in a mobile environment?
We argue that attention to news on mobile devices such as tablets and smartphones is not the same as attention to news for those on computers. Our research uses eye tracking in two lab experiments (left bottom image) to capture the effects of mobile device use on news attention. We also conduct a large-scale study of web traffic data to provide further evidence that news attention is significantly different across computers and mobile devices. |
HOW TO DEVELOP HEALTH COMMUNICATION MESSAGE?
This study conducted a national online survey of 1843 adults at the early stage of the COVID-19 pandemic in the U.S. to examine age disparities in preventive behaviors against the virus. The results show that older generations, motivated by a higher perceived severity of the disease, were more likely to take the precautionary actions recommended by the U.S. Centers for Disease Control and Prevention (CDC) than younger generations.
This thus suggests that persuasive health messages addressing the severity of COVID-19 might reduce the generational gap and promote preventive behaviors among young people, to protect themselves and the elderly. |
CAN YOU FEEL WHAT I FEEL ON TWITTER?
This paper investigates two important questions related to the two-way communication on Twitter: how “emotional” are political candidates on Twitter, and, how does the public respond to tweets containing emotional appeals such as joy, fear, anger, and disgust?
Based on Crimson Hexagon’s sentiment analysis of over 500,000 tweets for 541 members of the 115th Congress and the public’s corresponding replies, we find that the tone of candidates’ tweets and the public’s reactions is primarily positive. We also find congruence in the emotions between a tweet and its reply, which can generalize to conversations between companies and the public as well. |